15 Yelp Facts

Introduction:

When it comes to finding the best restaurants, shops, and services in town, Yelp is the go-to platform for many consumers. With millions of reviews and ratings, Yelp has become a trusted source for recommendations. In this article, we will explore 15 fascinating facts about Yelp that you may not have known.

Fact 1: Yelp was founded in 2004

Yelp was founded by former Paypal employees Jeremy Stoppelman and Russel Simmons in 2004. It started as an online platform for local business reviews and recommendations.

Fact 2: Over 192 million reviews have been written on Yelp

Since its inception, Yelp users have contributed over 192 million reviews on various businesses, ranging from restaurants to hairstylists.

Fact 3: Yelp is available in 32 countries

Yelp has expanded its reach to 32 countries worldwide, making it a global platform for consumers to find and review businesses.

Fact 4: 67 million unique visitors use Yelp monthly

With 67 million unique visitors using Yelp every month, it is clear that the platform has a massive user base actively seeking recommendations.

Fact 5: Businesses with a complete Yelp profile see an average of $8,000 increase in annual revenue

Having a complete and optimized Yelp profile can significantly impact a business’s revenue, with an average increase of $8,000 annually reported by businesses.

Fact 6: Over 30% of Yelp reviews are 5-star ratings

Yelp users tend to give positive reviews, with over 30% of reviews being 5-star ratings, indicating the high satisfaction levels of consumers.

Fact 7: 86% of consumers read reviews for local businesses

Before making a purchasing decision, 86% of consumers read reviews for local businesses on platforms like Yelp to ensure they are making the right choice.

Fact 8: Yelp’s mobile app has been downloaded over 31 million times

Yelp’s mobile app has gained popularity with over 31 million downloads, making it convenient for users to access reviews on the go.

Fact 9: Businesses with a 1-star rating increase the likelihood of customers converting by 200%

Surprisingly, businesses with a 1-star rating see a 200% increase in the likelihood of customers converting, showing that even negative reviews can impact consumer decisions.

Fact 10: Yelp Elite Squad members are influential reviewers

Yelp Elite Squad members are selected based on their quality reviews and influence on the platform. They receive exclusive access to events and perks.

Fact 11: Over 6 million businesses are listed on Yelp

Yelp hosts over 6 million businesses on its platform, making it a comprehensive directory for consumers looking for services and products.

Fact 12: Yelp has over 100 million cumulative reviews

With over 100 million cumulative reviews, Yelp has amassed a vast database of user-generated content that shapes consumer decisions.

Fact 13: Yelp’s average monthly visitors exceed 145 million

Yelp’s popularity continues to grow, with an average monthly visitor count exceeding 145 million, showcasing its influence in the online review space.

Fact 14: 72% of consumers trust online reviews as much as personal recommendations

Online reviews have become a trusted source of information for consumers, with 72% indicating that they trust online reviews as much as personal recommendations.

Fact 15: Yelp filters over 25% of reviews

Yelp employs a sophisticated review filtering system to ensure the authenticity and quality of reviews, with over 25% of reviews being filtered to maintain credibility.

Conclusion

Yelp has revolutionized the way consumers discover businesses and make purchasing decisions. With millions of reviews and ratings, Yelp has become a powerful platform for businesses to showcase their services and for consumers to find the best options. By leveraging the insights from these 15 facts about Yelp, businesses can optimize their presence on the platform and consumers can make informed choices based on authentic reviews. As Yelp continues to evolve and grow, its impact on the consumer landscape remains significant.